All papers are for research and reference purposes only! Continue reading. Market strategies for hair salons focus on service differentiation (Hair Care). http://www.bplans.com/hair_salon_business_plan/images/bc49aab41b914ef99dca65af1ff71a82.png. Thus, efficiency is maintained and so is the satisfaction of customers. Moreover, the customers of hair styling have considerable control due to the low switching costs they have. The Makeover Beauty Salon will incur the following start-up costs: Five cutting stations, each station requires a barber chair, cabinet, large mirror, blow dryer, curling iron, electric razor, several pairs of scissors, spray bottle, two sided mirror, and assorted combs and brushes. . After a tedious search for a suitable place for the salon, finally one was found at the centre of the island. Miss Chellen is of the view that when a customer leaves her salon, he/she should have a new look which would be perfect for the occasion the latter would be attending, and the latter should also be representing the Makeover Beauty Salon through his/her makeup and hairstyle – the client should be a medium of portraying the salon’s qualities, service and image. 973 Words 4 Pages. As a result, more firms are working to
➢ Objective of the Study I even plan to hire some part-time hair stylists during wedding periods and the eves of festivals, which will operate on an hourly/commission basis. Most of the women visit the salon at least once every 30 days to maintain their healthy skin and hair with regular skin and hair care treatments that are generally available only at the spas. Faulty equipment.(e.g. Anytime that a potential customer will talk with someone at the Makeover Beauty Salon, the owner/employee will have an opportunity to impress the customer. Consumer-use products are distributed more to the drugstores, and retailers that then disperse them to the public. The Makeover Beauty Salon will target three different market segments: Youngsters will normally make up 70-75% of the clientele, as they are very conscious about looking good, having perfectly trimmed eyebrows and they like to keep changing their styles regularly. Apart from the assistant manager and the two caretakers, I will also employ a receptionist to take care of all of the appointments as well as the people who walk in, and be responsible for the point of sale. Growth opportunities improve employee retention within our industry. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. I determined that they were most likely retired women who were out for the day and happy to be getting their hair and nails done. •A change in traffic patterns as they relate to the mall where The Makeover Beauty Salon is located. Salon 6 Essay . Service Encounter at a Hair Salon in My Hometown I am the owner of The Makeover Beauty Salon and I perceive an unsatisfied customer need for a low-cost salon that provides maximum flexibility and great customer attention. Our projected same-day collections are critical, and are reasonable and customary in the salon industry. Possible services include haircuts, hair colors, perms, etc. The salon was much busier and the atmosphere had changed - music was playing and the employees seemed a little more pleasant. The Makeover Beauty Salon will also target mothers with children by offering the kids toys to play with while they wait and child-friendly hair stylists. It is certain that based on the case study, the complaint made to the manager clearly shows that one of its customers had completelyfailed to uphold the recommended customer service standards. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. In the hair salon industry there are salon services and retail products that make up the output. I will also describe the inputs, operations processes, and outputs that pertain to “Eli’s Beauty Services”. •A steady growing market that is traditionally unaffected by the economic environment. The place that I chose to visit is the B. Bella Salon. According to researches, a satisfied customer is able to influence 11 – 14 people positively. The Makeover Beauty Salon is located in Curepipe and will offer affordable priced, convenient hair styling. ➢ Existing System Overview Liberty , surprisingly isnt the focus, or the leader. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! For example, every weekend, people can go to the salon and i will do their makeup or hair.